Usher Gives Away New Track With Honey Nut Cheerios

Considering the furore that U2's iTunes giveaway caused, we can only imagine the seismic shockwaves that this new announcement is going to cause.

R&B superstar Usher is giving away his new track with boxes of Honey Nut Cheerios. The song, entitled Clueless, will be available to download via a code enclosed in special boxes available at Walmart stores in the US; it precedes the release of his new album, UR.

This isn't his first hookup with a breakfast foodstuff: he recently starred in a Cheerios advert where we danced with the company's mascot Buzz - you can watch that mini masterpiece below.

So you could say he's a cereal offender. Does this make him a Pop Tart? Will it receive a Frosties reception from his fanbase? Time will tell.