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Beer shampoo

Brewers branch into shampoo

Beer shampoo
20 November 2012

So it turns out that beer is good for you. Provided you, erm, don’t drink it.

Redken For Men’s Clean Brew extra-cleansing shampoo contains two key ingredients you would expect to find in every good beer: malt, which helps to nourish and condition hair, and brewer’s yeast, which strengthens and builds body.

It also contains orange zest, which deep-cleans the scalp while purifying and eliminating oil and dirt. Oh, and if you’re known to take the odd cross-country run, the Anti-Grit Technology should make light work of crusty mud flecks.

The result? The kind of blindingly shiny mane traditionally spotted only in ladies’ shampoo ads. Clean Brew is priced £12.20 for 250ml (or nearly half a pint, in pub terms). And at that price, you wouldn’t want to pour it into a glass and drink it...

Redken.co.uk