6 men's fashion trends to know about for AW25, according to the hottest new designers
Get prepped for next season, styled by the next generation of taste makers
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Want to know how to upgrade your wardrobe this year? We’ve got you. Another season of London Fashion Week has wrapped, and AW25 is shaping up to be a season of sharp contrasts and fresh spins on classics. Think: menswear in bold new materials, styling with personality, and details that feel both familiar and fashion-forward.
The energy at London Fashion Week this season, presented by 1664 Blanc, was undeniable. From Burberry’s grand finale at Tate Britain to Labrum London’s show at Abbey Road, via performances by Akala, Ghetts and Ezra Collective, the city itself was part of the story - and proved once again that London is the place to be to celebrate the most exciting and creative innovations in fashion.
Menswear is feeling particularly exciting, with classic tailoring given playful yet wearable twists which add creativity and personality to looks. The season ahead isn’t about reinventing menswear from scratch, but about looking at familiar pieces in new ways, we learned.
We spoke to four of the hottest up and coming designers making waves at this week’s London Fashion Week with some of our favourite new collections of the season - Psy Lau, Samantha Siu, APUJAN, and INFDark - about what you’ll be wearing this AW25, and how to give your wardrobe a fashion-forward upgrade.
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1. Leather adds edge, and 3D-printed fabrics are on the rise
As selected by Psy Lau, founder of PSY LAU
Hong Kong-based Psy Lau brought his menswear label PSY LAU to London Fashion Week as part of the Flair Fashion Collective, presenting us a mix of future-forward streetwear and innovative materials. We're talking seriously bold leather streetwear designs in tailor-made jackets, shirts, caps and shorts and an interest in exploring new ways to limit the negative environmental impacts of the fashion industry.
For the designer, leather was a standout trend in both his show and across London Fashion Week.
“Leather brings a sharper, edgier appeal to menswear,” Lau explains to Shortlist, “from jackets to trousers, leather added a touch of rebellious cool to many collections.”
This season, designers are moving beyond traditional leather outerwear, and instead using it in unexpected ways - in tailored trousers, layered separates, and sculpted pieces which add weight and structure.
Future-forward Lau also highlights 3D-printed fabrics, which are becoming more common across luxury and experimental design.
“The menswear FW25 season presented a compelling blend of classic and contemporary styles. Also, the 3D print fabric is a trend now,” he tells us. As brands continue to explore new textile tech, expect to see materials put a new spin on silhouettes.
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2. Jewellery which gives a bold contrast to understated looks
As selected by Samantha Siu, founder of Samantha Siu Jewellery
New York-based jewellery designer Samantha Siu is one of the most exciting up and coming designers leading the forefront of modern fine jewellery design, with bold, statement pieces inspired by the designer’s travels around the globe. But that doesn’t mean bold jewellery should be limited to those with equally loud tastes in clothes.
Drawing on Burberry’s layering techniques and Labrum London’s storytelling, her latest jewellery collection focuses on pieces which complement understated, modern wardrobes.
“The Autumn/Winter 2025 season places emphasis on adaptability, merging timeless style with a modern twist where every detail of an ensemble matters,” Siu shares with us.
“Menswear in particular is shifting toward versatility. Drawing inspiration from Burberry’s layering techniques and Labrum London’s storytelling style, our jewellery adds a touch of elegance to even the simplest look, perfect for taking professional attire to the next level.”
With subtle, neutral tones dominating AW25 collections, jewellery is stepping in to add contrast without being overpowering, while “adding a bold contrast that enhances rather than overpowers,” explains Siu. Whether it’s a bold chain, or a sculptural bracelet, Siu sees that accessories are becoming a natural part of dressing rather than an afterthought.
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3. Accessories are key to making tailoring feel fresh
As selected by Kuo Wei, designer of INFDark
Suits remain a staple for menswear for AW25, but designers are finding new ways to make them less rigid and more personal. Taiwan-hailing Kuo Wei, designer behind global brand INFDark, specialises in pieces which can adapt and transform, with multiple ways to wear something. So, fittingly, the brand’s designer tells us that he’s been spotting new ways to make formalwear feel fresh… and accessories are the key.
“A fine-cutting suit is definitely a necessary item for people in the fashion industry,” Wei explains, “That being said, a nice accessory to go with a fine suit will light up the whole style.”
INFDark’s feather-printed necktie is one example of how accessories can totally change the mood of a tailored look and add a creative edge to suiting: “Our necktie in the AW25 collection would be a good choice - whether for men’s or unisex styling. The printing of the feather works across both casual styles and the classical suit look.” The designer’s AW25 collection, shown at London Fashion Week, was inspired by the raven, taking inspiration with wing-shaped cuts and myth-inspired motifs.
This is part of a larger shift in styling we’ve noticed - tailoring remains polished, but small details add a sense of individuality. Whether through unconventional textures, unusual prints or unexpected accessories, expect menswear to move toward sharp but flexible styling.
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4. Style inspired by the city
As showcased by Maison Artc, Paolo Carzana, LABRUM London, SRVC and others
This season, many designers chose to showcase their collections in locations which hold cultural or historical significance. Fashion isn’t just about what’s worn - it’s also about where and how it’s presented.
This London Fashion Week, Paolo Carzana hosted his show in a traditional English pub, LABRUM London took over Abbey Road, and SRVC made history as the first brand to stage a show at the BT Tower. The trend isn’t just about venue choice - it reflects a broader shift toward collections that are rooted in cultural narratives. That doesn’t just apply to London, either - two of Morocco’s biggest international designers, Sara Chraibi and Maison Artc, showcased designs at an epic Morocco Kingdom of Light show this week, with designs inspired by Moroccan heritage and culture.
Expect to see more prints inspired by architecture, tailoring influenced by historical pieces, and collections that blend heritage with contemporary aesthetics.
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5. Blurring the line between gendered details
As selected by Apu Jan, founder of APUJAN
For AW25, fashion continues to blur traditional distinctions, and nowhere is this more evident than in the designs of APUJAN. The London-based label from the namesake Taiwanese designer, who is making a name for himself for his dreamy designs and intricate craftsmanship, presented its latest collection, Time in a Locked Box at London Fashion Week.
“Fashion silhouettes have long transcended gender distinctions,” Apu Jan tells us, “in recent years, even accessories, such as pearl necklaces, have further blurred the lines between menswear and womenswear.”
While many Western brands have embraced fluidity in shape and cut, Jan, notes: “In Asian fashion, some gendered traditions, like button placements, have held on longer than silhouette differences, perhaps out of habit.”
But this season, his collection pushes those boundaries further, merging historical garment elements with futuristic materials unbound by what we’d typically expect from genders. He adds, “At APUJAN, the boundary between menswear and womenswear has always been fluid, as we aim to blur not only gender but also the concept of time itself.”
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6. Street style continues to set the agenda
As selected by... pretty much everyone
It’s not just how clothes are shown on the runway - it’s how people interpret them to wear in the real world. As always, this London Fashion Week, London’s fashion crowd made an immediate impact. This season, the lines between runway and real life felt especially thin, with attendees embracing layered looks, unexpected colour combinations, and high-low styling from the fashion front row to the streets of the city.
Whether through vintage-inspired styling, unusual textures, or playful proportions, what people are wearing on the street was just as much a part of the fashion week conversation as what’s happening on the runway.
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