American beauty

Your wardrobe is about to get a good deal cooler. And that’s because Blauer USA is arriving in the UK with its stunning AW14 collection, available in-store and online.

The iconic US brand is more than just a clothing company; Blauer stands for respect, self-assurance and pride. And that’s because Blauer has been making clothing for US police, law enforcement, firefighter and public safety professionals since 1935. Think how achingly cool US police shirts and padded jackets are and imagine owning a slice of that gloriously utilitarian style.

This is clothing that’s engineered for both style and substance, meaning uncompromising performance. Blauer protects and shields against the elements, while projecting an image of authority.

Blauer has forged its name by crafting reliable garments that rise to the occasion in every situation and circumstance, combating the cold, heat and water, without ever losing sight of comfort, lightness and fit.

Cruise, Van Mildert and Choice are just three UK stockists where you can buy Blauer, along with other select UK stores.

And of course, a hip launch requires a cool brand spokesman, and they don’t get much better than Jimmy Q, the man-of-the-moment model from Venice Beach, California.

To see Jimmy Q in the latest Blauer campaign, click here.