Time to change the beat.
That's the opinion currently sounding off in Apple right now, with plans set to be unveiled at June's Worldwide Developers Conference outlining a huge overhaul of the company's Music service.
Bloomberg has word from an unnamed Apple sauce - sorry - source that the app and digital version of the service will get a new interface, making it "more intuitive to use". Other news outlets claim the new interface will be a minimalist black and white design, incorporating more 3D Touch features. There'll also be increased support for finding song lyrics (something Spotify has been doing for a while now).
Apple's streaming and download businesses will also be better integrated with the new design, while the online radio service will be expanded.
The design is apparently being overseen by content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor, while Jony Ive's design team is also having some input.
With music streaming revenue outperforming permenant downloads in the US last year, Apple is keen to grow the subscription base for its £9.99 per month Music service.
Would a fresh look convince you to subscribe to Apple Music? Let us know below.