Now, given the amount of adverts we all see on a daily basis, it takes an awful lot to get us feeling genuinely impressed. But drop whatever is in your hand and begin a slow clap because we have something special to share.
Bahrain telecommunications company Batelco worked with Middle Eastern advertising agency FP7/BAH to engineer these Inception-esque ads that are not only breathtakingly cool but also rather smart.
They're designed to showcase the Batelco Directory, which aims to make finding a local business as easy as possible. Each image shows the earth being peeled away to leave one building behind.
It's not the first time we've praised their advertisements as their 2010 commercial was among the best of that year.
What do you think? Impressed?