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23 September 2019
It’s starting to feel like every celebrity under the sun is releasing an alcohol brand at the moment, and now former basketball player Michael Jordan has joined the gang - with his own brand of ‘ultra-premium’ tequila.
Jordan has teamed up with four NBA partners - Jeanie Buss, Wes Edens, Emilia Fazzalari and Wyc Grousbeck - to create Cincoro, a premium tequila range with a hefty price tag. There are four bottles in the collection; an unaged Blanco costing $70, a $90 Reposado (aged 8 to 10 months), a $130 Anejo (aged 24 to 28 months), and a $1,600 Extra Anejo (aged 40 to 44 months). To make sure the range is a slam dunk (sorry) with tequila fans, the drinks have all been made with 100% Weber Blue agave from the highland and lowland regions of Jalisco, Mexico - the ‘birthplace’ of tequila.- Want premium without the price? Check out our picks for best tequila