Forget HD TV. Ditch any notion of 3D telly screens. The future of living room entertainment is 4K - and the Christmas season finally has enough compelling reasons to splash out on one.
The BBC is set to air eye-popping 4K documentaries like Planet Earth II; Amazon Prime set to unleash Clarkson and co's Grand Tour in achingly crisp 4k detail; every week Netflix is adding another 4K monster to its library, including Stranger Things, Narcos, Better Call Saul - and then there's the world of gaming, with the Xbox One S and PlayStation 4 begging to fill your screen with ultra high definition escapism.
But best of all? You won't have to sell the rest of your living room to get one. Here are the best 4K TVs you should consider splashing out on this winter. And yes, they've all got awful names.
Hitachi 48 Inch Ultra
- 48-inch screen
- Amazing value for money
- Built-in freeview
Hisense 49 inch Widescreen 4K Smart LED TV
- Great value for money
- Supports Smart TV apps like Netflix and iPlayer
- Thin design
Samsung UE40KU6000
- 40-inch flat screen
- Easy-to-use Smart TV hub
- Clean stand design
LG 43UH610V LED HDR 4K
- Vivid 43-inch screen
- Super simple Smart TV interface (your nan could use it)
- Impressive sound without an additional soundbar
Panasonic Viera 40DX600B
- 40-inch screen
- Fancy tech that 'upscales' regular HD content to 4K HD
- Built-in Freeview
Sony Bravia KD-43X8305C
- Incredible features for low price (Sony just slashed their model prices)
- Android connectivity - control the TV with your smartphone, or play Apps on the screen
- Super slim design
Samsung UE49KU6500 Curved HDR 4K
- Curved 49-inch screen - which sounds silly, but when you sit in front of one of these it makes all of the screen feel 'closer'. It works, really
- Insane colour contrast
- Compatibility with the PlayStation Now service - stream old PlayStation games without the need for a console
Panasonic Viera 50DX750B
- Insane 50-inch screen
- Built-in Wi-Fi
- It's not cheap, but it's amazing value for money
