Dyson's latest gadget is a slick looking room heater that you may not think you want, but you will when you first see one.
The AM04 (Naming Department letting the side down a touch) is a follow-up to the company's high-end bladeless fan, launched back in 2009.
It looks great but it's going to sting your pocket with the price tag likely to be £269 (over $400) .
However, Dyson claims that the device does a better job of warming a room than traditional electrical fan heaters. Should hope so: "We've tested a lot of products and often the heat will come out and rise very quickly towards the ceiling so you have to sit pretty close to them to feel they are working," said Tom Crawford, head of product development for environmental control at Dyson.
Using the well known physical properties of inducement and entrainment (you know them, right?) air is drawn into a stream using relatively small amounts of blowing power. It is then passed over "hot stone" elements, shielded by the device's plastic aerofoil.
See images above that will definitely clear up any other queries you may have. Failing that (thicky) take a look at the vid below...