It turns out combining Game of Thrones and alcohol is a hit. Following the success of its first Game of Thrones scotch, drinks giant Diageo has partnered up with HBO again to add two more whiskies to its Johnnie Walker range.
The company, which is also behind Captain Morgan and Gordon’s, said net sales grew 5.8% in the year until June 2019, partly because of the launch of the Game of Thrones-themed whisky in October last year.
The two latest whiskies have been inspired by two of the most important houses in the show - House Stark and House Targaryen - to follow the ‘White Walker’ blend already available.
A Song of Ice has an ABV of 40.2%, and A Song of Fire is 40.8%.
He added: “After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy.”
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