20 brand names that you've been pronouncing wrong your entire life

We're all supposed to stay hip and current (and by saying hip and current, we are immediately not hip and current) and that means knowing about all the latest, coolest brands around.

The only problem is - much like when Gotye, Sufjan Stevens and SBTRKT started getting famous - no one ever actually tells you how you're meant to pronounce these often strange and exotic words.

In fact, you've probably been saying many of them wrong for years - and you didn't even know.

Check below with 20 commonly mispronounced brand names (compiled by Made By Oomph) - and make a mental note of any you didn't already know - just so you can correct someone else in future and feel superior to them.

Nutella

Common pronunciation: nuh-tell-uh

Correct pronunciation: new-tell-uh

IKEA

Common pronunciation: eye-key-ah

Correct pronunciation: ih-key-yah

Hyundai

Common pronunciation: hi-un-dye

Correct pronunciation: hun-day

Porsche

Common pronunciation: porsh

Correct pronunciation: por-sha

Nike

Common pronunciation: nyke

Correct pronunciation: ni-key

Hoegaarden

Common pronunciation: ho-gar-den

Correct pronunciation: who-gar-den

Moschino

Common pronunciation: moss-chee-no

Correct pronunciation: moss-key-no

Hermes

Common pronunciation: her-meez

Correct pronunciation: air-mez

Fage

Common pronunciation: fahj

Correct pronunciation: fah-yay

Ocado

Common pronunciation: oh-car-doh

Correct pronunciation: uh-car-doh

Hublot

Common pronunciation: hub-lot

Correct pronunciation: oo-blow

Givenchy

Common pronunciation: gah-vin-chee

Correct pronunciation: zhee-von-she

Volkswagen

Common pronunciation: volks wag-en

Correct pronunciation: vo-ks var-gun

Lamborghini

Common pronunciation: lam-bor-gini

Correct pronunciation: lam-bor-gee-nee

Miele

Common pronunciation: mee-ell

Correct pronunciation: meal-uh

Adidas

Common pronunciation: AH-dee-das

Correct pronunciation: ah-DEE-das

Tag Heuer

Common pronunciation: tag hew-air

Correct pronunciation: tag haw-yer

Huawei

Common pronunciation: hugh-ah-way

Correct pronunciation: wah-way

Miu Miu

Common pronunciation: mee-oo mee-oo

Correct pronunciation: mew-mew

Stella Artois

Common pronunciation: stell-ah ar-twahs

Correct pronunciation: stell-ah ar-twa