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Heineken® 0.0 has your back with lunchtime beers

Alcohol-free beer that actually tastes good? Step right this way…

04 December 2017
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Alcohol-free beer that actually tastes good? Step right this way…


It’s a tale as old as time. The gleeful dash to the local boozer for a delicious lunchtime pint. The chance to air a few grievances, pick through the bones of Alan from Finance’s leaving do and enjoy some stolen moments away from The Man and his all-seeing eye. “Have we got time for another?” you ask, the foamy medicine working its illicit magic. “Yeah, go on then, I’ll just grab a sandwich on the way back.” Before you know it, you’re cruising back to the office at 2.43pm, three pints deep and ready for a good old tussle with your line manager over your use of the company laptop. Enjoyable stuff, sure, but probably not that conducive to a solid afternoon’s work.

Happily, Heineken 0.0 is on hand to help you make more of your lunch break, without the post-booze crash. An alcohol-free beer crafted from scratch by Willem van Waesberghe, Global Brew Master at Heineken, it tastes remarkably similar to the original beer with its signature fruity notes and soft malty body. We’d go so far as to say it’s the first alcohol-free beer that actually tastes of… beer. And at just 69 calories per 33cl bottle, it’s not going to put a dent in your gym routine either.

So, whether you’re having an impromptu kickabout or just catching up with mates, Heineken 0.0 is the perfect lunchtime beer. Fancy trying it? Well you’re in luck, because 10 readers will win two cases (that’s 48 bottles) each of Heineken 0.0, just for providing the answer to the following simple question:

See our list of Alcohol Free Beers

Photograph by Kirsten Holst