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Hugo Boss joins forces with Formula 1

And launches chance to design McLaren suit

Hugo Boss joins forces with Formula 1
04 April 2011

Nothing goes together quite as well as a high-end German fashion house and the stench of oil and intense heat generated by racing engines in a Formula 1 team garage. And if that doesn’t sound entirely right to you, prepare to have your mind changed.

For the past three decades Hugo Boss and McLaren have been collaborating closely — the team’s outfits are tailored under the Boss Black label with uniforms created for optimum performance in both cold and hot conditions. It also kits out the 135-strong racing, marketing and hospitality teams.

To celebrate the 30th anniversary of the sponsored_longform, Boss has created a collection of Formula 1-inspired casual wear branded McLaren Sport. Polo shirts are priced at £79.99, chino-style trousers at £99.99 and a club-style ‘Silverstone’ jacket is £129. There’s also a blouson ‘Claren’ jacket at £249. And if you think that you have a flair for design, Boss is continuing its celebrations by running a competition to design Lewis Hamilton and Jenson Button’s kit for the final grand prix of the season in Brazil. Just remember to leave space for the sponsors.

Store-uk.hugoboss.com.