James Franco and the invisible museum

When he's not headlining movies, James Franco keeps himself extremely, exhaustively busy. He writes short stories, creates multimedia projects, makes music for pretentious stoners, hosts The Oscars and has cameoed in General Hospital.

Just in case you were concerned that you hadn't heard a strange Franco development for at least three days, fear not. He's become involved with MONA, the museum of non-visible art. As the name suggests, it's a place for artists to showcase art that they couldn't actually be bothered to create.

All they offer up is a description of what the art would look like. As far as we know, this isn't some sort of post-modern joke but is an actual thing.

We know what you're thinking: what kind of idiot would spend money on an invisible piece of art? To answer your question, please meet Aimee Davison who bought Fresh Air, an artwork that consists of air. It set her back $10,000.

Surprisingly, when quizzed by The Huffington Post for a justification for the purchase, she didn't plead temporary insanity but rather permanant madness:

“I felt that the act of purchasing “Fresh Air” supported my thesis about a concept I term “you-commerce,” which is the marketing and monetization of one’s persona, skills, and products via the use of social media and self-broadcasting platforms"

Which translates to blah, blah, blah, blah in case you don't speak hipster.

You can see more about the project here, if you still don't believe us: