Mario characters as hipsters

To be honest, illustrator Sam Milham had us at Mario. But luckily, on closer look, his project is also a damn smart one.

He's re-imagined Mario and his cohorts as achingly cool hipsters, complaining about mainstream culture and bragging about organic mushrooms. You've probably never heard of him before, right?

You can see more of his work here and check out some hipster heroes and villains here.