The movie taglines that sold cinema history

There's magic in those lines

The best movie taglines of all time

A great movie tagline does a ridiculous amount of work in very little space. In under ten words, it has to sell you a world, a mood, a genre and ideally make you part with the best part of £15 and two hours of your life.

At their best, taglines become inseparable from the films themselves. You don’t just remember Alien, you remember “In space no one can hear you scream.” You don’t just think of Jaws, you hear “You’ll never go in the water again.” These lines lodge themselves in the cultural memory, long after the popcorn’s gone and the credits have rolled.

Of course, not every tagline is a work of art. For every stroke of marketing genius, there are dozens that are baffling, misleading, or accidentally hilarious. But when it works, when the words, the image and the promise of the film align perfectly, a tagline can be as iconic as a character, a scene or a score.

Before trailers autoplayed on our phones and algorithms decided what we should watch next, the tagline was often the hook. Printed across a poster or VHS box, it had seconds to grab your attention and whisper: this one’s worth your time.

This list celebrates those rare lines that absolutely nailed it. The taglines that transcended marketing, entered everyday language and helped define cinema history, sometimes smarter, sharper and more memorable than the films themselves.

31. Bram Stoker's Dracula

Bram Stoker's Dracula Trailer #1 (1992) - YouTube Bram Stoker's Dracula Trailer #1 (1992) - YouTube
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"Love never dies"

30. The Graduate

THE GRADUATE - Official Trailer - In cinemas June 23rd - YouTube THE GRADUATE - Official Trailer - In cinemas June 23rd - YouTube
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"This is Benjamin. He's a little worried about his future"

29. Deliverance

"This is the weekend they didn't play golf"

28. Greedy

Greedy Official Trailer #1 - Kirk Douglas Movie (1994) HD - YouTube Greedy Official Trailer #1 - Kirk Douglas Movie (1994) HD - YouTube
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"Where there's a will, there's a relative"

27. Bonnie & Clyde

Bonnie And Clyde (1967) Official Trailer #1 - Warren Beatty, Faye Dunaway Movie - YouTube Bonnie And Clyde (1967) Official Trailer #1 - Warren Beatty, Faye Dunaway Movie - YouTube
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"They're young...they're in love...and they kill people"

26. The Texas Chainsaw Massacre

The Texas Chain Saw Massacre Exclusive Trailer - 50th Anniversary (2024) - YouTube The Texas Chain Saw Massacre Exclusive Trailer - 50th Anniversary (2024) - YouTube
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"Who will survive and what will be left of them?"

25. The Royal Tenenbaums

The Royal Tenenbaums (2001) Trailer #1 | Movieclips Classic Trailers - YouTube The Royal Tenenbaums (2001) Trailer #1 | Movieclips Classic Trailers - YouTube
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"Family isn't a word. It's a sentence"

24. Scott Pilgrim Vs The World

"An epic of epic epicness"

23. Contagion

Contagion (2011) Official Exclusive 1080p HD Trailer - YouTube Contagion (2011) Official Exclusive 1080p HD Trailer - YouTube
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"Nothing spreads like fear"

22. Predator 2

Predator 2 (1990) Trailer HD | Danny Glover | Gary Busey - YouTube Predator 2 (1990) Trailer HD | Danny Glover | Gary Busey - YouTube
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"He's in town with a few days to kill"

21. Finding Dory

Finding Dory Official US Trailer - YouTube Finding Dory Official US Trailer - YouTube
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"An unforgettable journey she probably won't remember"

20. I Am Legend

I Am Legend | Digital Trailer | Warner Bros. Entertainment - YouTube I Am Legend | Digital Trailer | Warner Bros. Entertainment - YouTube
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"The last man on earth is not alone"

19. Superman

Superman (1978) Official Trailer Christopher Reeve Movie HD - YouTube Superman (1978) Official Trailer Christopher Reeve Movie HD - YouTube
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"You'll believe a man can fly"

18. Psycho

Psycho (1960) Theatrical Trailer - Alfred Hitchcock Movie - YouTube Psycho (1960) Theatrical Trailer - Alfred Hitchcock Movie - YouTube
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"Check in. Unpack. Relax. Take A Shower"

17. Napoleon Dynamite

Napoleon Dynamite (2004) Trailer #1 | Jon Heder, Efren Ramirez, Jon Gries - YouTube Napoleon Dynamite (2004) Trailer #1 | Jon Heder, Efren Ramirez, Jon Gries - YouTube
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"He's out to prove he's got nothing to prove"

16. Ferris Bueller's Day Off

FERRIS BUELLER'S DAY OFF | Official Trailer | Paramount Movies - YouTube FERRIS BUELLER'S DAY OFF | Official Trailer | Paramount Movies - YouTube
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"One man's struggle to take it easy"

15. 12 Monkeys

12 Monkeys Official Trailer #1 - Bruce Willis, Brad Pitt Movie (1995) HD - YouTube 12 Monkeys Official Trailer #1 - Bruce Willis, Brad Pitt Movie (1995) HD - YouTube
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"The future is history"

14. Tommy Boy

Tommy Boy (1995) Official Trailer #1 - Chris Farley, David Spade Comedy HD - YouTube Tommy Boy (1995) Official Trailer #1 - Chris Farley, David Spade Comedy HD - YouTube
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"If at first you don't succeed, lower your standards"

13. A Nightmare On Elm Street

A Nightmare on Elm Street (1984) Official Trailer - Wes Craven, Johnny Depp Horror Movie HD - YouTube A Nightmare on Elm Street (1984) Official Trailer - Wes Craven, Johnny Depp Horror Movie HD - YouTube
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"If Nancy doesn't wake up screaming, she won't wake up at all"

12. Alien Vs Predator

AVP: Alien vs. Predator (2004) Official Trailer #1 - Alien Movie HD - YouTube AVP: Alien vs. Predator (2004) Official Trailer #1 - Alien Movie HD - YouTube
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"Whoever wins...we lose"

11. Chicken Run

Chicken Run (2000) - Official Trailer [HD] - YouTube Chicken Run (2000) - Official Trailer [HD] - YouTube
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"Escape or die frying"

10. The Thing

The Thing Official Trailer #1 - Keith David Movie (1982) HD - YouTube The Thing Official Trailer #1 - Keith David Movie (1982) HD - YouTube
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"Man is the warmest place to hide"

9. The Fly

The Fly (1986) Trailer #1 | Movieclips Classic Trailers - YouTube The Fly (1986) Trailer #1 | Movieclips Classic Trailers - YouTube
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"Be afraid. Be very afraid"

8. The Truman Show

The Truman Show (1998) Trailer #1 | Movieclips Classic Trailers - YouTube The Truman Show (1998) Trailer #1 | Movieclips Classic Trailers - YouTube
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"On the air. Unaware"

7. The 40-Year-Old Virgin

The 40-Year-Old Virgin (2005) Official Trailer - Steve Carell, Paul Rudd Comedy HD - YouTube The 40-Year-Old Virgin (2005) Official Trailer - Steve Carell, Paul Rudd Comedy HD - YouTube
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"The longer you wait, the harder it gets"

6. Platoon

PLATOON (1986) | Official Trailer | | MGM - YouTube PLATOON (1986) | Official Trailer | | MGM - YouTube
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"The first casualty of war is innocence"

5. Taxi Driver

TAXI DRIVER [1976] - Official Trailer (HD) - YouTube TAXI DRIVER [1976] - Official Trailer (HD) - YouTube
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"On every street in every city, there's a nobody who dreams of being a somebody"

4. The Social Network

THE SOCIAL NETWORK - Official Trailer [2010] (HD) - YouTube THE SOCIAL NETWORK - Official Trailer [2010] (HD) - YouTube
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"You don't get to 500 million friends without making a few enemies"

3. Jaws 2

Jaws 2 Official Trailer #1 - Roy Scheider Movie (1978) HD - YouTube Jaws 2 Official Trailer #1 - Roy Scheider Movie (1978) HD - YouTube
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"Just when you thought it was safe to go back in the water"

2. The Shawshank Redemption

The Shawshank Redemption | Official Trailer | Warner Bros. Entertainment - YouTube The Shawshank Redemption | Official Trailer | Warner Bros. Entertainment - YouTube
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"Fear can hold you prisoner. Hope can set you free"

1. Alien

Alien Trailer HD (Original 1979 Ridley Scott Film) Sigourney Weaver - YouTube Alien Trailer HD (Original 1979 Ridley Scott Film) Sigourney Weaver - YouTube
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  • "In space no one can hear you scream"

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Marc Chacksfield
Content Director

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

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