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My Life. My Style. My Look: The Customisation Artist

By Danielle de Wolfe

05 April 2017

However long you spend getting ready each day, your fashion choices give away something about you – so it’s important they say the right thing. New Look Men is celebrating self-expression through their new Spring/Summer 2017 collection and championing style leaders who express their own individuality, personality and uniqueness through fashion, starting with customisation artist Adam Claridge.

My Life

I’m an artist who customises footwear and apparel, and I have worked with brands such as New Look Men. This came about because a couple of years ago I doodled a rose on my trainers and when I posted a picture on Instagram loads of people got in touch to ask where they could buy them. So I set up a business customising trainers and other leather items, with the rose as my trademark..

My Style

I’m obsessed with trainers – I own about 100 pairs, from plain to leopard print. My style is very laidback; I like plain colours, classic styles and effortlessly cool outfits.

My Look

Style is important in my line of work, because when you work in design you are always your own advert. This is the sort of everyday casual outfit I choose on the weekends if I’m out meeting my mates or visiting a gallery. The denim jacket is great for layering, and the whole look is perfect to take me from day to evening.