Showcasing the final set of champions in our annual quest to find the most effective men’s grooming products
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Best New Men’s Hair Care
WINNER
Capital Force Anti Hair Loss Roller £21.90 for 30ml by KERASTASE HOMME; 0800-316 4400
“This is a genius idea, and I am very surprised that nobody has thought about doing this before.” Adam Reed
Runner-Up Deep Cleanse Shampoo by TONI & GUY
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(Honorary award) Grooming Innovation Award 2012
WINNER Root Power Restorative Style Wax £19 for 50ml by LAB SERIES SKINCARE FOR MEN; 0870-034 2566
“Hair-loss solutions have become a major concern for research and development in the men’s market. This product is an industry first, combining a styling product with hair-loss technology.” Adrian Clark
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Best Niche Fragrance
WINNER Neroli Portofino (Private Blend) eau de parfum £125 for 50ml by TOM FORD; 0870-034 2566
“I love the kick of herbal citrus in this fragrance.” Patrick Grant
Runner-Up Ninfeo Mio eau de parfum by ANNICK GOUTAL
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Best New Shaving Product
WINNER Hydro 5 razor £8.19 by WILKINSON SWORD; available nationwide
“The razor’s adjustable head is great for navigating the contours of the face, especially the jaw line.” Dan Gregory
Runner-Up Bleu de Chanel aftershave balm by CHANEL
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Honorary award - Best New Men’s Grooming Range
WINNER 27 By TOPMAN from £4 to £15; topman.com
“The level of commitment Topman has shown to its debut into men’s grooming – using the same perfumer as the award-winning Agent Provocateur signature fragrance with premium ingredients and luxurious textures, while maintaining a very competitive price point – has set pioneering standards in what we should expect from high-street branded ranges.” Adrian Clark
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Best Classic Men’s Fragrance
WINNER Terre d’Hermès eau de toilette £72 for 100ml by HERMES; 0844-800 3752
“A vibrant medley of pink and black pepper, which gives a dynamic liveliness to this blend of geranium, cedarwood, patchouli and ultra-dry vetiver, sitting on a base of soft balsamic benzoin: 10 out of 10.” Roja Dove
Runner-Up Eau Sauvage eau de toilette by CHRISTIAN DIOR
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Honorary award - The Face Of Today Award 2012 – Best Groomed British Male
WINNER Patrick Grant – designer
“Grant is attributed with breathing new life into Savile Row, where he works as one of London’s most lauded celebrity tailors, having been honoured with a British Menswear Designer Of The Year award by the British Fashion Council and successfully relaunching both the Norton & Sons and E. Tautz labels. Embodying the genteel and very British, well groomed elegance of a dapper gent from the Thirties, he was the obvious choice for our Face Of Today gong.” Adrian Clark
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Best Men’s Facial Cleanser/ exfoliator
WINNER Original Face Wash £4.99 for 175ml by BULLDOG NATURAL SKINCARE; available nationwide “Its invigorating green tea fragrance leaves skin feeling fresh, so it’s perfect for daily use.” Annalise Quest
Runner-Up Exfoliating Face Scrub by KYOKU
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Best New Razor/ Shaver
WINNER Fusion ProGlide Power Razor £15.49 by GILLETTE; 0800-4455 3883
“Upgrading is a given for Gillette loyalists – and with good reason. The latest reinvention of the humble razor raises the bar once again with ultra-thin blades, optimum glide and refined ergonomics that have rendered previous Gillette models completely obsolete.” Ahmed Zambarakji
Runner-Up Azor 5 by KING OF SHAVES
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The ‘Every Man Should Have One’ Award
WINNER Aramis eau de toilette £55 for 110ml by ARAMIS; 0870-034 2566
“First formulated in 1964, Aramis is recognised as the groundbreaking protagonist from which the idea of fragrances devised exclusively for men originates. Just shy of its 50- year anniversary, it not only continues to be a leading player in the men’s market, but it also stays forever young by reinventing itself to new generations, now with a new figurehead in the form of model Paul Sculfor.” Adrian Clark
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The judges:
Adrian ClarkShortList’s style director and editor of ShortList MODE magazine, Tara Ferry Model represented by Select Model Management and son of legendary musician Bryan Ferry, Dan GregoryArtistic director at Melogy men’s grooming salon at The Renaissance St Pancras, London, Ahmed Zambarakji Freelance journalist and founder of specialist men’s grooming blog The Exfoliator, Patrick Grant Savile Row-based celebrity tailor and 2011 British Menswear Designer Of The Year, Marigay Mckee Chief merchant at Harrods, James Read UK’s leading authority on self-tanning and founder of blog The Tantalist, Annalise Quest General merchandise manager for beauty and fine jewellery at Harrods, Adam Reed Celebrity hairdresser and co-founder and creative director of the Percy & Reed salon and line of products, Roja Dove Master perfumer and fragrance historian
