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04 February 2015
If it ain’t broke, don’t fix it is how the old adage goes, but Converse don’t go in for old adages because they live by a new one: if it ain’t broke, put in a reinforced no-slip canvas heel counter and make it a whole lot better.
The company have upgraded their famous Jack Purcell shoes with an incredible 18 new features, including some two ply duck canvas, for added strength, and something called an ortholite footbed with Nike Air Zoom technology – presumably for added air zooming.
The trainers with a smile just got a face lift.
They are initially being released in black, white and mason and can be yours from the 12 February. You can improve on a classic.
