Hollywood is starting to sweat. The boys in the visual effects studio are getting increasingly nervous. Michael Bay won't stop pacing. At least, that's what we think the film industry's reaction to the latest Call of Duty: Advanced Warfare trailer will be.
Better-than-real visuals, a budget to rival the average action blockbuster and a cast to match, Advanced Warfare might not be the game that stems the flow of punters from the cinema to their consoles, but it points toward a future in which games are going to match - and out-entertain - the likes of Transformers and Godzilla.
With more Kevin Spacey, more explosions and a whole heap of new footage, this latest trailer shows off more of Sledgehammer Game's new vision of the COD franchise - filled with futuristic guns, gadgets and jet packing multiplayer.
If you're wearing headphones, we suggest you turn them down for the following two minutes and 50 seconds.
Call of Duty: Advanced Warfare arrives on 4 November