If you've come here hoping to laugh at a ridiculous four-metre-long pole with Wi-Fi connectivity and automatic crowd weaving technology, you're in for a disappointment.
But don't leave just yet - the gadget you've come to snoop at is far, far more worthy of your attention.
This is the Osmo: a fully stabilised 4K smartphone camera attachment.
The Osmo is the creation of DJI, a gadget bunch best known for their drone camera creations.
They've essentially taken the stabilising elements of their finest drone cams and popped it into an easy-to-hold stick that incorporates your smartphone as a viewfinder and storage device. Point the lens at your subject - which can be your face if you're that narcissistic - 'lock' the camera with the trigger and away you go. No matter how much you might shake, rattle or roll, the Osmo camera will iron out the worst of the judders and create a smooth, steady 4K video.
The Osmo also doubles as a remote camera device: pop it on a tripod and you'll be able to control it via the screen of your connected smartphone.
With prices starting at £549 (there are a bunch of accessory packs), we're looking forward to watching the first football fail videos shot in unparalleled 4K.
