The world has voted for its favourite colour

The world has voted for its favourite colour – and it’s a particularly fetching shade of teal. 

“Marrs Green” – named after Annie Marrs, who suggested it – was chosen from thousands of options sent to paper manufacturer GF Smith during their World’s Favourite Colour campaign, part of this year’s Hull City of Culture celebrations. 

The announcement was made via an explosion of paper helicopters over Hull. 

"The colour was inspired by the landscape that surrounds me at home in Scotland and that deep green hue with a tinge of blue has always been a favourite of mine," said Marrs.

And Caroline Till, editor of Viewpoint Colour Magazine, told Dezeen that she also felt the colour’s popularity was linked to nature.

"As the contemporary condition of 'nature deficit' rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the colour green," she said. 

"In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring certainty of nature's cycles."

If you’re in London and you fancy getting your hands on some nifty Marrs Green homeware, a pop-up will hit Central London soon: email [email protected] for a space at the event. 

[Image: GF Smith]