Topman’s modern masterpiece

We all know not to judge a book by its cover (unless it’s the Yellow Pages), but you’d be forgiven for judging the new Topman fragrance by its packaging.

This is because the aroma inside is just as elegant and unique as the eye-catching glass cube bottle. Distil is the first premium fragrance from the high street clothing brand, and it’s fair to say that its creators have pulled out all the scented stops.

Formulated by celebrated ‘nose’ Azzi Glasser, the miniature modern masterpiece is available in stores now. You can see Topman's rather incredible cinema ad campaign below.

£25 for 50ml; topman.com