An elite-class of premium serums now penetrate deep below the skin’s surface for cell regeneration.
1. GENIFIC HD YOUTH ACTIVATING CONCENTRATE Promotes the presence of ‘youth proteins’ that typify younger skin. £55 for 50ml by LANCOME; available nationwide
2. ULTRA CORRECTION LIFT INTENSIVE LIFTING CONCENTRATE Created to rebuild the dermal architecture of the face by reconnecting non-tensed cells, and strengthen the skin’s support tissue. £100 for 30ml by CHANEL; 020-7493 3836
3. CELL DYNAMIC THE ESSENCE FOR MEN Encourages skin to self-repair and sets in motion a cycle of cell rejuvenation for new-born skin. £200 for 30ml by NUBO; nubobeauty.com
4. FUTURE SOLUTION LX ULTIMATE REGENERATING SERUM Delivers a high concentration of skin gene cell 1P, which helps prevent damage to skin cells. £250 for 30ml by SHISEIDO; 020-7313 4774
5. SUPREME MAINTENANCE SERUM Power-packed with 95 per cent active ingredients, one of the most potent formulas on the market. £215 for 60ml by DR SEBAGH; drsebagh.com
6. LE SOIN NOIR SERUM Core ingredient black algae sets up a strong defence mechanism against external aggressors, making skin more resistant to the process of ageing. £245.50 for 30ml by GIVENCHY; 01932-233824
(Photography: Dennis Pedersen)