Who is Mr Hyde?

We're going out on a limb here but we're guessing you're awfully busy. In fact, you're probably skimming this piece while writing a presentation, arranging your weekend and eating your lunch.

So let's just get down to it. Your frantic lifestyle doesn't allow for a great deal of time wastage, which is why you need someone to keep you informed on what truly deserves your attention.

In steps Mr Hyde.

To make your life a little bit easier and lot more entertaining, we've created a new digital daily which fills you in on the latest in culture and entertainment, the coolest new bars and restaurants and the best new style and grooming releases.

Phil Hilton, Editorial Director of Shortlist Media, says: “Mr Hyde is not a listing but an informed friend who always knows where to find the latest pop-up bar, the hottest new bourbon and where to buy the eye-enhancing cream to disguise the effects for that big meeting the next day. We aim to inspire, provoke, entertain and help these busy men maximise their free time.”

You can sign up for a daily dose right here.